Destination · France
France
France rewards insider knowledge: which season suits which region, which doors open with a personal introduction, which experiences are worth the detour.
Best months
May – October
Ideal length
10 – 14 days
Pace
Artful & sophisticated
Gateways
Paris · Nice · Marseille
Why France
A country of a hundred different journeys
Few places in Europe change as much from one region to the next. Mornings among the lavender fields of Provence, afternoons on the Riviera, a week of châteaux along the Loire, a harvest season in Burgundy or Champagne, a quiet escape to the Basque coast. France is a country you can return to for years and never repeat yourself.
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Four regions
PLACES WE RECOMMEND
01
Paris and Île-de-France
The capital at its most refined: private after-hours visits to the great museums, a suite with a view over the Seine, and a table at the bistro the locals keep to themselves. A day at Versailles or in the gardens of Giverny shows you a quieter side of the region.
02
Provence and the Luberon
Lavender fields, hilltop villages, open-air markets and long lunches under plane trees. We stay in restored bastides and country estates, with private tastings at family-run vineyards and a cooking session with a local chef.
03
The French Riviera
Elegant seaside towns, hidden coves and the golden light that drew generations of painters. Think a private boat along the coast, a sunset aperitif in Saint-Paul-de-Vence and a terrace dinner in Antibes.
04
The Loire Valley
Fairytale châteaux, rolling vineyards and slow river towns. We open doors to private château stays, tastings with the winemakers themselves, and cycling or hot-air-balloon mornings over the valley.
Signature stays
Where you’ll rest
Paris
Hôtel de Crillon, A Rosewood Hotel
An 18th-century palace on the Place de la Concorde, with Marie-Antoinette heritage suites and dedicated private concierge care.
BSMA privilege
Fast-track airport arrival and a private salon champagne welcome.
Champillon, Champagne
Royal Champagne Hotel & Spa
A hillside retreat above the UNESCO-listed vineyards of the Marne Valley, with a world-class spa and Michelin-starred dining.
BSMA privilege
A private vineyard tour in a vintage electric Méhari and cellar tasting credit.
Cap d’Antibes, Riviera
Hôtel du Cap-Eden-Roc
The legendary retreat of royalty and artists at the tip of Cap d’Antibes, with a saltwater pool carved into the cliffs.
BSMA privilege
A reserved cabana on the pine-scented cliffs and a champagne welcome.
Signature journeys
Journeys through France
Your journey, your pace
Begin your French journey
Design your private trip to france with a travel designer.
Paris, The French Riviera and Marsaille tailor-made and at no cost.